How much should you pay for a Cuban cigar?

A huge number of questions coming in at the moment about why prices are so high, can we price match, etc, etc.... We seem to slowly be forgetting the fact that smoking Cuban hand rolled, long filler cigars is a luxurious and expensive hobby. There is no way getting round this. One would not barter and question the prices of a Bordeaux Grand Cru Red wine, who would buy Kobe beef on the cheap? Would you pay half price for a brand new Ferrari? I understand the problems in getting an idea of the true price/value for a Cuban cigar (believe me, information distribution is not the strong point of Habanos S.A.), as these vary so much from country to country (remember, taxes do vary from country to country, making a big difference on prices) and from merchant to merchant (take the time to check out if the merchant is credible, are they located in the country they say they are, are they supplied by the Official Habanos S.A. Importer for their region, check with other smokers and cigar forums, etc...). Simple steps to be taken, check each merchant with the regional Habanos S.A. Importer, they will always be listed. Run miles away from any merchants who sell cigars 50% cheaper then anyone else (they will be fake!!!), run miles away from merchants who sell rare and out of production cigars at discount prices (they will be fake!!), use the recognized figure head's in the business to get an idea price (Gerard et Fils, Cigar Aficionado, Paresh Patel, etc...), if you travel abroad, visit cigar merchants in different countries, always check out the tax-free shops in airports. By doing all this you will get an idea of how much you should be paying and what you should definitely not be wasting your time buying. Share your views and experiences with us...